Turn what you know into
assistants people pay for.
Build once. Publish to an audience. Earn every time someone subscribes.
The pitch
Your expertise, packaged as an assistant
You know something well. A domain, a workflow, a way of thinking that took you years to develop. On kniknak, you bottle that expertise into an AI assistant — and anyone who subscribes pays you directly.
No code. No infrastructure. No billing to set up. You design the assistant; we handle everything else.
How you earn
70% of every subscription to your assistant goes to you
Three ways to price.
Free
Build your audience. Included with any kniknak plan. You keep follower relationships, DMs, and the attention flywheel.
Premium
70% to you$2.99, $4.99, or $9.99/month per subscriber to your assistant. 30% to kniknak.
Pro
Same 70% split$19.99 or $49.99/month for specialized professional assistants (legal, medical, finance, technical).
kniknak covers AI costs, payment processing, hosting, and platform operations. You focus on your assistant.
Earnings examples
What 70% actually looks like
Illustrative, not guaranteed. Actual earnings depend on price, retention, and audience.
| Your assistant price | 100 subscribers | 500 subscribers | 2,000 subscribers |
|---|---|---|---|
| $4.99/month | $349/mo | $1,747/mo | $6,986/mo |
| $9.99/month | $699/mo | $3,497/mo | $13,986/mo |
| $19.99/month | $1,399/mo | $6,997/mo | $27,986/mo |
| $49.99/month | $3,499/mo | $17,497/mo | $69,986/mo |
Paid monthly via Stripe Connect. Minimum payout: $50. Net-30 from month of accrual.
Who this is for
If people already ask you for advice, you can build an assistant
If you know something well enough that people already ask you for advice, you can build an assistant that scales your expertise — without working more hours.
Domain experts
Lawyers, accountants, doctors, consultants, coaches, advisors.
Creators with an audience
Newsletter writers, YouTubers, podcasters, teachers.
Builders
AI tinkerers, indie developers, workflow designers shipping niche tools.
How it works
From idea to earnings in four steps
Design
Describe how your assistant behaves, what it asks users, and what tools it can use. Iterate live in chat until it feels right.
Publish
Set your price and go live. Your assistant appears on your public profile and in the gallery.
Grow
Share to your audience. Build followers. Iterate based on real usage.
Earn
Get paid monthly. Track subscribers, revenue, and retention in your creator dashboard.
What we handle
You build the assistant. We handle the rest.
Billing, AI costs, hosting, fraud protection, customer support for subscription issues, tax forms (1099/1042-S), and payout infrastructure. Stripe Connect onboarding takes minutes — no separate account to set up.
Creator FAQ
Questions from creators
Do I need an audience already?+
Helpful, not required. Our discovery gallery surfaces new creators by quality and engagement, not just follower count.
Can I offer a free tier of my assistant?+
Yes. Many creators start free to build an audience, then launch a premium version with deeper capabilities.
Who owns my assistant?+
You do. Your instructions and configuration are private, never used for training, and never shared.
Can I take my subscribers elsewhere?+
We don't export subscription lists, but you keep your follower graph and DMs, and can export any content you've published.
Is there exclusivity?+
No. Publish the same concept wherever you like.
What about taxes?+
We issue 1099s (US) and 1042-S (international) annually. You're responsible for your local tax obligations.
What tools can my assistant use?+
Web search, file analysis, code execution, image generation, and voice. More tools ship regularly.
Can I price differently in different regions?+
Not yet — flat global pricing today. Regional pricing is on the roadmap.
